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Peoples Bank

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CEO's Message

Have you ever spent any amount of time seriously considering the question: Why do I get up every morning?
It may sound quite simple but if you ever tried it, you will know just how difficult it is to answer that question in seven words or less.  If we are all honest with ourselves, we will admit that answers like money, pride, to have something to do or because I have to are all pretty shallow.  We were all created with a much deeper sense of purpose than that.  But that still doesn’t answer the question.  Why do we get up every morning??

In 1998, a group of eleven managers of Peoples Bank spent twelve hours together as a group over a six month timeframe struggling to answer that question.  On September 8, 1998, at our fifth meeting together, we had narrowed our list of possible answers down to:

  • Promoting Prosperity
  • Helping People Grow
  • Inspiring Prosperity
  • Promoting Peoples Prosperity
  • People Helping People

I remember that meeting distinctly.  We were floundering around with these possibilities, not feeling very comfortable with any of them for one reason or another.  Finally, our consultant brought up the fact that from an outsider’s perspective, our values were very important to us and that they were very evident in everything we do.  That’s how our Vision Statement of Where Values Matter! was born.  When you stop to think about it, what better reasons are there to get up and come to work in the morning than to work at a place where:
  • Honesty, Integrity and Respect shall be the cornerstone of all that we do.
  • We strive to enrich families and communities through our actions.
  • We are committed to excellence.
  • Change fuels our progress.

My goal continues to be to make Peoples Bank a place where these values come off of the walls and go into the halls.
Picture of Peoples Bank CEO Al Vermeer

Al Vermeer