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ICBA & Peoples Bank: Where You Choose to Bank Matters

Community banks make your community better, stronger


Where you choose to bank matters. That’s the message that the Independent Community Bankers of America® (ICBA) and Peoples Bank are sending loud and clear throughout April, which is ICBA Community Banking Month. Consumers have the power to make change happen at the community level by aligning with their community bank and putting their money to work in the neighborhood that they call home. See ICBA’s new Community Banking: Know the Difference video, which helps break it down.
“Your choice of bank is your vote on where your money goes. Is it reinvested back into your own community, or is it sent off to a banking hub in another state or halfway around the world?” said Scott Heitkamp, ICBA’s chairman and President & CEO of ValueBank Texas of Corpus Christi, Texas. “When you deposit funds in your community bank, that money is redistributed back into the community in the form of loans to residents and entrepreneurs.”
From local farms to craftsmen to startups, banking locally with a community bank connects you to your community and your neighbors and gives everyone a stake in its financial success. Here are a few reasons why:
•  Community banks respect the communities they serve by doing right by their customers and community. Community banks and local communities have symbiotic relationships—one cannot thrive without the other.
•  Community banks are relationship lenders. They know their customers and understand their financial needs, unlike larger institutions that take a transaction-based approach to banking.
•  Community banks understand and celebrate local economies. As small businesses themselves, community banks are an unequivocal resource for entrepreneurs looking to launch a local small business. A study from seven Federal Reserve Banks found that small businesses that apply for loans with community banks are the most successful and most satisfied.
•  Community banks give back. Serving local communities is second nature to community banks.
For more facts and statistics about community banks, click here.
“Peoples Bank is honored to serve the lending needs of our communities. We care about our
customers and are dedicated to helping our local residents and town thrive,” said Peoples Bank CEO Al Vermeer. “ICBA Community Banking Month gives us an opportunity to celebrate community banking here and in communities across the nation, and to spread the positive story of our industry and the communities we serve.”

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